A new Coat of Arms for Hastings United

Hastings United have unveiled their new club crest.

The club say the updated design ‘underlines our intentions, our culture and the feel of the club moving forward.’

The U’s, who topped the Isthmian South East Division prior to the 2019/20 season being declared null and void, further explained the reasoning behind the change: “With Hastings United using the coat of arms, the unique identity of the club was always in question, in both a commercial and marketing aspect, but most importantly, the old design left us vulnerable on copyright issues.

“This change signals our intent to increase awareness of Hastings United and boost our marketing activity, both locally and across the footballing landscape, with the new badge designed to represent the three lions on the coat of arms uniting together as one.”

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